1.ALBUM COVER DESIGN
A redesigned cassette cover and lyric booklet that reinterpret the album as a single narrative world. The concept draws from an animation-inspired visual language, blending realism and illustration through AI generated characters.
Each song introduces a new character, and as the booklet unfolds, they merge into a shared universe. In the final spread, all characters converge into one planet a visual metaphor for the album’s unified inner world.
2.INFLUENCER PACKAGING
Listening to “The Tree on the Hill” led to the creation of an emotional eating package inspired by “Toledot HaKoteret”. Each item draws from a character or image in the songs, forming a personal, emotional experience.
The decision to present it as a colorful snack machine reflects the album’s balance between heavy themes and moments of comfort and hope.
